On the evening of the 7th of October, Zenith launched its new flagship location in South-East Asia. Felix Baumgartner, brand ambassador and best known for breaking the speed of sound by jumping from the stratosphere was present. Amidst space-themed decorations, the privileged guests learned about the Zenith brand’s philosophy and relived

Felix Baumgartner’s incredible jump.

“This evening, as part of its ongoing special relationship with Asia, Zenith is opening its boutique in Singapore, a highly prestigious location and a gateway to the world”, stated Aldo Magada, Zenith’s CEO. To mark this occasion, we have the pleasure and honour of welcoming guests from across the world, who devote their passion to cultivating the spirit of the brand in their own country, many for a number of years. We are also delighted to be sharing this moment with our ambassador Felix Baumgartner, who mirrors our values of pleasure, daring and authenticity.”

“Felix, with his historic jump, embodies Zenith’s desire to always keep pushing the boundaries”, adds Hugo Escudé, brand director for South-East Asia. “I am convinced that the opening of this first boutique is just the beginning. It is the precursor to many great achievements in this wonderful part of the world.”

Felix Baumgartner and the artist Coolrain
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